Executive Committee

Marcela Gómez

Chairman of the Board and TLACC President

President, Marcela Gómez & Associates

Founder & President, Hispanic Marketing Group

Member of the Culture Shift Team

Founding Partner, Catalyst Brands Group

Marcela Gómez was raised between Colombia, South America and the United States giving her a fulfilling bi-cultural and bilingual lifestyle. Marcela enjoys a career in public relations and advertising specializing in helping companies target the Latino communities. She plays a key role in the development of marketing, communications, grassroots and social media campaigns, from conception and copywriting to production and implementation.


Ms. Gómez started her career in 1993 in the book publishing industry in Miami, Florida, followed by six years at Thomas Nelson Publishers in Nashville, Tennessee as marketing director of their Spanish-language division. In 2002, she founded Hispanic Marketing Group (HMG), the leading full service bilingual and bicultural marketing and communications agency in Tennessee, and provides strategic counsel and services to consumer, corporate, nonprofit and other clients.


“To connect with the Hispanic markets, you have to know who they are, how they think and what they need and want. With my background and experience, I have established my firm as the go-to resource for companies that wish to reach and serve the Hispanic markets,” Ms. Gomez said.


A native of Bogotá, Colombia, Marcela has worked with packaged goods companies, universities, public utilities, consumer, corporate, nonprofit and business-to-business clients in industries, such a wireless, sports, transportation, education, government, banking and finance, food, healthcare, and the arts. She plays a key role in the development of marketing, communications and grassroots campaigns, from conception and copywriting to production.


A frequent speaker on the subject of reaching the U.S. Hispanic market, Ms. Gómez has presented to organizations such as the Tennessee Independent Colleges and Universities Association, the United States Department of Agriculture, The YMCA, CABLE, Belmont University Women’s Leadership Conferences, Nashville’s Economic Entrepreneur Summit, NAWBO, Nashville Downtown Rotary, American Marketing Association and others.


In 2011 the U.S. Small Business Administration District Office in Tennessee presented Ms. Gomez the Tennessee Advocate Award for assisting entrepreneurs in marketing, counseling and financing. Also in 2011, Ms. Gómez was one of the 25 Most Beautiful People in Nashville by the Nashville Lifestyle Magazine. In 2007, Ms. Gómez won as one of the 30 Women of Influence by The Nashville Business Journal. The Nashville Post identified Hispanic Marketing Group as one of “25 Emerging Companies in Nashville” and the Nashville Business Journal three years in a row named the firm as a finalist in the emerging business category for its “Best in Business Awards.”


In 2013 with three business partners, Ms. Gómez founded, Catalyst Brands Group,  a boutique-licensing agency serving fledgling, aspiring and underdeveloped brands.  Our clients seek to leverage their brands as distinctive assets by identifying and addressing unrealized brand value.  Client marks under management include food & beverage, recording and visual arts celebrities, patented processes and motorsports.


In 2008 Ms. Gómez was instrumental in establishing a joint venture between Nashville-based Zycron, Inc. and Productora de Software Latin America (PSL), a world-renowned software provider in Colombia to form Zycron Latin America, adding more than 300 employees while creating new account executive and project management jobs in the U.S. at its existing locations in Nashville, Memphis, Chattanooga and Dallas. She also establishes partnerships with advertising and public relations firms that need her knowledge on behalf of their clients. In 2006 and 2007 she led the Hispanic marketing and public relations campaign for several international soccer matches between professional teams from the United States and Mexico, which were held in Nashville and Charlotte,_NC.


In 2005, Ms. Gómez partnered with Choice Food of America to create Diversity Brands, LLC to conceptualize brand and product extensions for some of the most recognized names in sports and entertainment, such as Mayberry’s Finest Brand Foods based on The Andy Griffin Show.


Ms. Gómez, who earned an undergraduate degree in advertising and in Television Production from Universidad Jorge Tadeo Lozano in Bogotá, began her career with Editorial Unilit in Miami, the organizer of the industry’s only Spanish publishing religious trade show. From 1996 to 2002, she worked in the Spanish division of Thomas Nelson Publishers where she produced marketing and sales videos for authors and new products.


In addition, Ms. Gómez is involved in the Nashville civic, business, and philanthropic communities. She currently serves in the following organizations:


• Tennessee Latin American Chamber of Commerce (BOD, 2009); (VP of the BOD, 2014);

  (President of the BOD, 2015);

• National Hispanic Advisory Board of the Broadway League, VIVA BROADWAY! (2012);


Ms. Gómez has also served on the boards of directors of:


• Board of Governors of the Nashville Area Chamber of Commerce (2004-2010)

• Tennessee Independent Colleges and Universities Association (BOD, 2010-2013)

• Metro Council of the Nashville Municipal Auditorium (2003 – 2009)

• YMCA Latino Achievers (Advisory Board 2010-2014)

• Nashville International Cup (BOD, 2011-2013)

• Skanska Diversity Council (2011-2012)

• Celebrate Nashville 200 Years Mayor Purcell’s Steering Committee (2006);

• Communications Committee for the Music City Convention Center (2006);

• The Pencil Foundation (2006 - 2008)

• Our Kids (2006 - 2008)

• YWCA (2003-2005)

• Oasis Center (2008-2009)

• Center for Non-profit Management (2003-2006)

• Conexión Américas – (2002); president- (2004-2006)

• CABLE (2003-2005)

• Boy Scouts of America – Middle Tennessee Council Hispanic Project Committee (2003);

• Nashville Area Chamber of Commerce Small Business Council (2003 – 2007)

• Advisory Board of Cheekwood Botanical Garden and Museum (2003 - 2004).


Ms. Gómez was also named by Mayor Bill Purcell to serve in the Metro Council of the Nashville Municipal Auditorium in 2003 and to serve in the steering committee of the Celebrate Nashville 200 Years events in 2007.


Gómez has lived in Nashville, Tennessee since August 1994. Her only son, Esteban graduated in May 2013 from New York University with a degree in Film and Television Production and is now a partner at Movie Time Picture Company based in Manhattan.

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